Welcome to our Studio


How it all started

At heart, I’m a farm girl. Born and bred in Aranos, Namibia, where I spent the first few years of my life enjoying its stark, magical beauty. Family is not just an important thing, it’s everything, and without the continued support and encouragement from my Dad, Schalk, my mom, Liesie and sisters, Letitea and Christelle, none of my dreams would have realized.

I graduated at Isa Carstens Health and Skincare Academy in Stellenbosch in 2004, and furthered my education at the ‘Fashion-Photography Hair and Make-Up Artistry’ Institute in Cape Town during 2005. Following a successful year in training, I received the award for the highest marks in my practical exam. This led to an invitation to join the hair & makeup team of the MNET series “KNOWN GODS”, giving me the opportunity to gain invaluable industry experience during the course of the following year.

In 2006 I started lecturing at Stellenbosch International Photography School, where I taught makeup techniques to their students, sharpening my teaching skills.

Since student hood, my entrepreneurial spirit challenged me to push the limits, and what started off as a small-scale bridal makeup service from my hostel room, soon blossomed into a full-fledged treatment hub in my apartment. After a few months  I realized that the business had even bigger growth potential, and started working towards the dream, finally opening my stand-alone salon in 2008.

Madeleen Health & Beauty studio was the first company to open its doors in the Stone Square Shopping & Lifestyle Centre in Welgevonden, Stellenbosch, and soon became a favorite amongst locals.

It’s ten years later, the business grew from strength to strength, and the only time I have ever looked back, was to remind myself where I started. Never despise the day of small beginnings. I’ve matured as a person and as a business, and I approach the road ahead with hope, excitement and anticipation.

I am so privileged to be able to live my passion and follow my dreams, finding constant motivation in the journey and the results, and partnering with you in yours. Making a difference in lives, on the outside and inside, with the help of my heavenly Father.


Who we are

Madeleen Strauss vd Merwe

I have been in the industry for 14 years and have a true desire to help individuals create their unique holistic wellness. I am the link between your choice of therapist, product content and the best results.

Alecia Petersen

My name is Alecia Petersen , I studied at the International Academy Of Health & Skin Care. I have been in the industry for 8 years, building good relationships is what the industry taught me , and I am enjoying every minute of it. My clients is where I get my energy from and it feels great !!! Changing lives is our goal at our Studio.

"If it doesn't challenge you, it wont change you "


Celebrity clients


Awards & Accreditations


Why choose us?